VFIS Brand Guidelines for Regional Directors

Our regional directors are an integral part of Glatfelter Insurance Group and VFIS. This page is here to help you navigate usage of the VFIS logo and brand representation.

VFIS logo 287_rbg

BRAND COLORS


VFIS-Brand-Colors

 

VFIS Trademark

VFIS is a registered service mark and any use of that mark is controlled by VFIS/Glatfelter Insurance Group.

Trademark Registration 101

 
  • The VFIS mark must stand on its own as registered with the registration symbol in all uses
  • The VFIS mark must only be used in connection with VFIS products and services
  • To protect the VFIS brand, any communications or marketing materials containing VFIS branding and content must go through a rigorous corporate/legal review process (managed by the Glatfelter Marketing team)

Things you cannot do

 
  • Place VFIS logos inside other logos, images, or design elements
  • Modify VFIS logos in any way
  • Add VFIS branding to other (non-VFIS) content
  • Add non-VFIS content or branding to VFIS materials
  • Create new VFIS materials or communications without Glatfelter reviews/approvals
  • Change content on existing VFIS collateral without Glatfelter reviews/approvals
  • Change regional name or create a new regional name
  • Form a legal entity using or take other legal activity with VFIS names

How to use the VFIS + Regional Director Logos

The guidelines listed below are meant to protect both you and VFIS through the proper use of the VFIS brand. 

 

DOWNLOAD LOGO USAGE GUIDE

 

VFIS-PassionStoryAd-BillAdams-VFISofMissLou

Logo Hierarchy

 
VFIS branding must always be the prominent brand on VFIS-owned content.
VFIS-StrongerTogetherAD-DieblerStraubTroutman
VFIS branding should share equal billing on RD agency content that includes VFIS content
VFIS-PostcardMailers-vfisOH-GregBailey-1

Logo Usage Guidelines

 
Always leave enough "cushion" space around the logo. Keep large enough to read clearly.
VFIS-Logo-Usage-spacing
Never crowd the logo with other logos words or objects of any kind.
VFIS-Logo Usage-crowding
The logo should only be on a clean background, no patterns or shapes to compete with the logo.
VFIS-Logo Usage-patterns
Use color or all black logo on white or light-colored, plain backgrounds.
VFIS-Logo Usage-darkcolored
Use all white logo on dark-colored, plain backgrounds.
The use of a solid color tag is encouraged.
GPM Tags-RGB-628x433px_VFIS tag_287
GPM Tags-RGB-628x433px_VFIS tag_292

'Independent Producer' Guidelines

 
When an agency name or logo appears on VFIS-branded material, the relationship must be clear between the agency and VFIS with the “independent producer” language. See the placement of IP language below:
VFIS-StrongerTogetherAD-WatkinsIns
VFIS-MomentsAD-ManagementLiability_VFISofAZ

Website Guidelines

 
  • VFIS/GIG retains ownership of all VFIS-related domain names. State-related domains can be directed to RD agency’s own website or VFIS-provided “RD Skin” website
  • RDs can use their own agency website or a VFIS-provided “RD Skin” website for online VFIS content
  • VFIS branding can be used on RD agency websites and can be prominent, but must share equal billing with agency name/logo
  • RDs must keep VFIS-related content and branding up-to-date on their RD agency website or VFIS-provided “RD Skin” website
  • RD/agency websites that include VFIS content and/or branding must include the appropriate legal disclaimer in the footer to appear on all web pages (see the disclaimers section below)

Disclaimers and Legal Language

 

All Independent Producers & Consultants should add their own company’s CA License Number/Numbers as required by applicable law/regulations on communications, including emails and marketing materials, business cards, etc.

© 2024 [AGENCY NAME or VFIS of (State) NAME] an Independent Producer and Regional Director of VFIS | All rights reserved. CA #[Agency CA License Number if applicable]. "VFIS" and the VFIS logo are registered service marks of Volunteer Firemen’s Insurance Services, Inc. (“VFIS”). The VFIS service mark is licensed to the independent producer hosting this website ( the “Site”) under a separate written agreement on a limited, nonexclusive basis for use in connection with the solicitation and sale of VFIS insurance products and such use shall be in strict compliance with said agreement.  Nothing contained on the Site should be construed as granting, by implication, estoppel, or otherwise, any other license or right to use any VFIS service mark displayed on this Site without the express written permission of VFIS.  For all other purposes, any use of the VFIS service mark by third parties is strictly prohibited, without VFIS’s express written consent. Independent producer shall use its corporate name or other business name on all documents and other communications in conjunction with use of the VFIS service mark. 

The content of this website was not prepared by VFIS. VFIS does not warrant or represent in any way that your use of the materials displayed on this Site will not infringe rights of third parties.  Nothing on this Site should be construed as granting a license or any other right to use any copyrighted materials displayed on this Site. Moreover, the downloading or printing of any materials on this Site will not result in the transfer, explicit or implied, of any rights.

The information and descriptions contained herein are not necessarily intended to be complete descriptions of all terms, exclusions and conditions applicable to the products and services, but are provided solely for general informational purposes as a convenience to customers of [AGENCY NAME]; please refer to the actual policy or the relevant product or services agreement.  VFIS products or services may not be available in all countries or states, and coverage is subject to actual policy language. Certain insurance products and other services represented on this website may be provided through independent producer by independent third parties. 

Used on: marketing collateral, print newsletters, e-newsletters/e-blasts

© 2024 [AGENCY NAME or VFIS of (State) NAME] an Independent Producer and Regional Director of VFIS | All rights reserved. CA #[Agency CA License Number if applicable] | "VFIS" and the VFIS logo are registered service marks of Volunteer Firemen’s Insurance Services, Inc. (“VFIS”). The VFIS service mark is licensed to the independent producer under a separate written and such use shall be in strict compliance with said agreement. Volunteer Firemen’s Insurance Services, Inc., an American International Group, Inc. (AIG) company, is one of the largest providers of insurance for fire departments, ambulance and rescue squads and 911 centers in North America.

All VFIS products and services are written or provided by subsidiaries or affiliates of AIG. Products or services may not be available in all countries or states, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds and insureds are therefore not protected by such funds.

 

Download VFIS + Regional Director Logos

Download a logo by clicking on it. If the file doesn't download, right-click on the logo image and select "Save target as", "Save image as" or "Save picture as".

VFIS Logos

 

VFIS logo 287_rbg

 

VFIS logo Black

 

VFIS logo White

 

Independent Producer Logos

 

Independent Producer VFIS logo-287

 

Independent Producer VFIS logo-black

 

Independent Producer VFIS logo-white

 

VFIS of/RD Logos

 

VFIS-MidAtlantic-Logo

 

VFIS-MidAtlantic-Logo-black

 

VFIS-MidAtlantic-Logo-wht

 

VFIS-Midwest

 

VFIS-Midwest-blk

 

VFIS-Midwest-wht

 

VFISof-Arizona

 

VFISof-Arizona-blk

 

VFISof-Arizona-wht

 

VFISof-Colorado

 

VFISof-Colorado-blk

 

VFISof-Colorado-wht

 

VFISof-Idaho

 

VFISof-Idaho-blk

 

VFISof-Idaho-wht

 

VFISof-Indiana

 

VFISof-Indiana-blk

 

VFISof-Indiana-wht

 

VFISof-Kentucky

 

VFISof-Kentucky-blk

 

VFISof-Kentucky-wht

 

VFISof-Michigan

 

VFISof-Michigan-blk

 

VFISof-Michigan-wht

 

VFISof-MissLou

 

VFISof-MissLou-blk

 

VFISof-MissLou-wht

 

VFISof-Montana

 

VFISof-Montana-blk

 

VFISof-Montana-wht

 

VFISof-NewHampshire

 

VFISof-NewHampshire-blk

 

VFISof-NewHampshire-wht

 

VFISof-NewYork

 

VFISof-NewYork-blk

 

VFISof-NewYork-wht

 

VFISof-NorthCarolina

 

VFISof-NorthCarolina-blk

 

VFISof-NorthCarolina-wht

 

VFISof-Ohio

 

VFISof-Ohio-blk

 

VFISof-Ohio-wht

 

VFISof-Oklahoma

 

VFISof-Oklahoma-blk

 

VFISof-Oklahoma-wht

 

VFISof-RhodeIsland

 

VFISof-RhodeIsland-blk

 

VFISof-RhodeIsland-wht

 

VFISof-SouthCarolina

 

VFISof-SouthCarolina-blk

 

VFISof-SouthCarolina-wht

 

VFISof-Southeast

 

VFISof-Southeast-blk

 

VFISof-Southeast-wht

 

VFISof-SouthernNewEngland

 

VFISof-SouthernNewEngland-blk

 

VFISof-SouthernNewEngland-wht

 

VFISof-Tennessee

 

VFISof-Tennessee-blk

 

VFISof-Tennessee-wht

 

VFISof-Texas

 

VFISof-Texas-blk

 

VFISof-Texas-wht

 

VFISof-Vermont

 

VFISof-Vermont-blk

 

VFISof-Vermont-wht

 

VFISof-Virginia

 

VFISof-Virginia-blk

 

VFISof-Virginia-wht

 

VFISof-Washington

 

VFISof-Washington-blk

 

VFISof-Washington-wht

 

VFISof-WestVirginia

 

VFISof-WestVirginia-blk

 

VFISof-WestVirginia-wht

 

VFISof-Wisconsin

 

VFISof-Wisconsin-blk

 

VFISof-Wisconsin-wht